We Build Growth Engines.
Not Campaigns.
A boutique consulting firm building Data & Activation Architecture for brands and agencies that want to own their stack — not rent it from a vendor.
What We Believe
Four positions we don't apologize for. They shape every engagement and they explain why we look different from a typical agency.
Most Growth Problems Are Data Problems
Not creative problems. Not budget problems. Not channel problems. By the time a brand hits its first growth ceiling, the cause is almost always upstream — broken tracking, fragmented identity, audiences blind to revenue, ops that don't connect. We diagnose at the data layer first.
Engineering Over Creative — for the Underlying Layer
Great creative compounds great infrastructure. It can't replace it. Server-side tracking, identity resolution, warehouse modeling, automated activation — these are engineering disciplines. Treating them like marketing leads to the same broken state most brands live with.
Ownership Over Rental
Your data stack should outlive your vendor relationship. Open-source where it's mature (n8n, RudderStack, dbt). Self-hostable where you need sovereignty (Coolify on your own infra). When we leave, the stack is yours — every config, every model, every workflow, in your git, on your warehouse, under your control.
Depth Over Breadth — Boutique by Design
We don't scale a sales team that hands off to junior implementers. The person who scopes your work is the person who builds it. The trade-off is honest: we take fewer clients, charge accordingly, and refuse engagements that don't fit. The benefit is a shape of consulting that's gone from the market.
How We Work
Five operational principles that shape every engagement — from first call to handover.
Audit Before Pitch
Every engagement starts with a measured audit. Where is data leaking, where are handoffs breaking, what is the size of the gap. We don't propose work until we can quantify the opportunity.
Architecture Before Campaigns
We design the system before we build any piece of it. Schemas, identity graph, mart layer, activation flows — all documented before the first PR lands. Saves weeks of rebuild downstream.
Documentation as a Deliverable
Runbooks per workflow. dbt docs as the data dictionary. Schema specs in git. The doc is part of the engagement, not a courtesy. Your team can debug, extend, and rebuild without us — that's the goal.
Handover-First Thinking
Every architectural choice is filtered through a question: "Can the client's team maintain this once we're gone?". If the answer is no, we choose differently. Self-hostable over locked-in. Standard tooling over custom magic.
When We're Done, You Run It
No retainer dependency. No permanent reliance. The stack ships, the team is trained, the docs are written. Optional ongoing support is just that — optional. The default is your team owning what we built.
Who We Serve
Three ICPs we know deeply. We refer the rest — honestly and without commission.
E-commerce Brands
$500K – $50M ARR
DTC on Shopify or Magento with 4+ paid channels. Frustrated with conflicting reports across tools, expensive lookalikes that bring low-LTV customers, lifecycle flows that optimize for opens instead of revenue. Ready to own the stack.
Lead Gen / B2B
Mid-market & enterprise
Complex pipeline from form-fill to closed-won. Smart Bidding optimizes on the cheap signal because no one ever wired offline conversions properly. CRM full of leads no one calls. We close the data loop so bidding learns from pipeline revenue.
Digital Agencies
8 – 50 client accounts
Running data and CRM for a portfolio of clients. Want a white-labelable, multi-tenant stack that scales across the book. Consent governance per brand, templated audiences per industry, consolidated reporting that survives QBR scrutiny.
The Stack We Build
Six services, one architecture. Each ships independently — together they form the full data & activation layer.
What We're Not
Stating it up front saves everyone time. If you're looking for one of the things below, we will gladly refer you.
We don't sell creative
No copywriting engagements, no ad creative, no brand design. We architect the system around the creative your team or your agency produces.
We don't push vendor-locked stacks
Open-source first. Self-hostable where it matters. If a vendor cloud serves you better, we say so. If it locks you in, we say that too.
We don't run ad accounts
Media buying is a different discipline. We make sure your accounts run on real data, then we step back. Your media team or agency drives.
We don't take copy-only or template engagements
If the scope is "set up a Klaviyo flow" or "write three emails", we refer you to someone better suited. Our shape is architecture.
We don't bundle the stack
Each layer — warehouse, CDP, CRM, activation, automation — is an independent choice based on your needs, budget, and team. Not a pre-packaged kit.
Founded by
Amine Sadki
Data & activation architect. Builds Digitanalytics engagements end to end — from first audit through technical handover.
LinkedInReady to Stop Guessing?
A free audit. A working call. An honest answer about whether we're the right fit for what you're trying to build.