Digitanalytics Ads Insights privacy policy

Digitanalytics Ads Insights is an internal tool built by Digitanalytics. It connects an AI assistant — Claude, by Anthropic — to the Google Ads accounts a user already has access to, so campaign performance can be analysed and accounts audited without manual exports.

The connection runs through the open-source Model Context Protocol (MCP) server that Google publishes for the Google Ads API. That server runs locally, on the user's own computer, and authenticates with the user's own Google account through OAuth. It can only see the Google Ads accounts that Google address already has access to.

Access is read-only. The tool reads account data and cannot create, modify or delete anything in Google Ads.

With the user's authorisation, the tool accesses:

• Google Ads account structure and performance statistics — campaigns, ad groups, keywords, search terms, products, conversions and budgets, together with the metrics attached to them.
• The email address of the Google account used to authenticate, for sign-in purposes.

No other category of personal data is requested, and the tool does not collect anything from visitors to this page beyond what the Digitanalytics website collects generally.

The Google consent screen lists the following scopes before any access is granted:

• https://www.googleapis.com/auth/adwords — access to the Google Ads API, to read the data of the accounts the authenticated Google address already has access to.
• https://www.googleapis.com/auth/cloud-platform — Google Cloud access, used for authentication and for the associated Google Cloud project.

The data is used solely for the analysis and audit work the user asks for: reading campaign performance and account configuration in order to answer their questions. Data is read on request — there is no scheduled or background collection.

It is not used for any other purpose: no profiling, no advertising, no resale, no enrichment of other datasets.

• OAuth credentials are stored locally, on the user's own computer, by the MCP server. They are not transmitted to or held by Digitanalytics.
• Google Ads data is not stored on Digitanalytics servers. It is read at the moment a question is asked and passed to the AI assistant to produce the answer.

To answer a user's question, the data needed is transmitted to the provider of the AI model the user has chosen — Anthropic, for Claude — at the user's request and subject to that provider's terms and privacy policy.

Beyond that, the data is:

• never sold,
• never used for advertising purposes,
• never shared with any other third party.

No data accessed through Digitanalytics Ads Insights is used to train general-purpose AI models.

Access can be withdrawn at any time, without contacting us, from the Google Account permissions page:

https://myaccount.google.com/permissions

Removing Digitanalytics Ads Insights there immediately ends its ability to read any Google Ads account data.

Because OAuth credentials are held locally, deleting them is done on the user's own machine: revoke access as described above, then delete the local credential file created by the MCP server.

To request the deletion of any data relating to you that Digitanalytics may hold, write to amine.s@digitanalytics.io. We will confirm what we hold, delete it, and reply to confirm.

For any question about this policy, the permissions the application requests, or a deletion request: amine.s@digitanalytics.io.

The conditions the tool is provided under are set out in the terms of service.